Firenze4Ever 10th Edition – Oriental Obsession

85 years of activity – 15 years online – 10th edition of Firenze4Ever

LuisaViaRoma turns its attention to the East with a golden list of special guests includes names like BoA, known for her performance in Make Your Move and her multiple musical releases, as well as actress and model Chrissie Chau who most recently starred in Journey to the West: Conquering the Demons.

Also much anticipated is Chinese songstress Momo Wu, who rose to fame after participating in The Voice of China.

Florence opens the doors of one city’s most prized gems, the Hall of Armor (Sala d’Arme) in the historic town hall Palazzo Vecchio. A private dinner sets the stage for a unique encounter between Renaissance and Asian beauty. Firenze4Ever continues to create a unique intersection of art, music, fashion and technology. Over 500 brands are scheduled to be showcased in the LuisaViaRoma concept store. In the Style Lab, bloggers, members of the international press and stylists are participating in exclusive fashion shoots.

The newest addition to the program, the Fashion & Technology Summit offers guests, members of the media and web experts the opportunity to interact in round table discussions with fashion designers and industry leaders like CJ by Conversant, Google, rewardStyle, Tencent, Twitter, Yandex and more. 12 January, a gilded light shines at the ex-Manifattura Tabacchi with an exclusive Golden City dinner where a special contemporary art exhibit, featuring Asian artists and curated by Ernesto Esposito, is scheduled to be presented.

A party follows with DJ Mia Moretti opening for headliner Clean Bandit and a DJ set.

A special thanks to international media who have covered past editions: Amica, Ansa, Corriere della Sera, Corriere Economia, Die Welt, E! Online Latin America, Elle Germany, Elle Italia, Gala, Glamour Germany, GQ Germany, Grazia, Haibao, Harper’s Bazaar Mexico, Hypebeast, Il Sole 24 Ore, Instyle Germany, La Repubblica, Marie Claire Italia, Marie Claire UK, MFF, QN, Spletnik, Stylebook, The Huffington Post, Vanity Fair, Velvet, Vogue Brasile, Vogue Italia…

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