LuisaViaRoma joined with Mattel to produce a limited edition Barbie designed by Japanese artist Hiroyuki Kikuchi.

All proceeds from the ‘Oriental Obsession’ Barbie will go towards the fight against breast cancer.


Introducing Oriental Obsession Barbie, the latest addition to the Mattel family.

Introducing Oriental Obsession Barbie, the latest addition to the Mattel family. The one-of-a-kind doll is realized by Mario Paglino and Gianni Grossi, members of Mattel’s special event team and the creative duo behind Magia 2000. The pair carefully crafted the doll’s oriental-inspired look based on images drafted by Hiroyuki Kikuchi.

Only ten unique pieces have been produced, making Oriental Obsession Barbie a true collector’s item. The special edition dolls were auctioned off as part of Firenze4Ever 10th Edition. Alongside the collector’s item, LuisaViaRoma created a limited number of T-shirts featuring the Oriental Obsession Barbie. All proceeds from both items were donated to the Anastacia Fund in support of the fight against breast cancer.


Anastacia kicked off the auction at the LUISAVIAROMA concept store in Florence on Monday 12 January.


Internationally recognized singer/songwriter Anastacia has released a total of five studio albums and sold over 30 million records to date. A true survivor, Anastacia is a committed spokesperson for breast cancer awareness who continues to share her own story and support others through her work with the Anastacia Fund.

The Anastacia Fund was established through The Breast Cancer Research Foundation with the purpose of raising awareness and funds for research on breast cancer. After being diagnosed herself in 2003, Anastacia turned her effort toward the fight against breast cancer. The international superstar users her influence and public status to further the cause and is determined to help women take charge of their own health.


Hiroyuki Kikuchi is an art-director, illustrator and photographer. The Tokyo- native has curated important projects and campaigns in luxury sectors ranging from fashion to cars. Resident in Italy since 2003, he collaborates with major fashion, luxury and gourmet brands. His illustrations have been published in Vogue Italia and other international mastheads.

As part of Firenze4Ever, Hiroyuki designed a series of exclusive designs at the LuisaViaRoma concept store.

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