Oriental Obsession – Firenze4Ever 10th Edition

10 -12 January 2015, LuisaViaRoma turned its attention to the East for the 10th edition of Firenze4Ever.

The three day event brought together special guests from across the globe in celebration of fashion, art, music and technology.

Florence opened the doors of one of the city’s most prized gems, the Hall of Armor (Sala d’Arme) in the historic town hall Palazzo Vecchio. A private dinner set the stage for a unique encounter between Renaissance and Asian beauty.

In the Style Lab, members of the international press and stylists participated in exclusive fashion shoots that featured their selection of the new season collections on show at the LuisaViaRoma concept store.

The newest addition to the program, the Fashion & Technology Summit  offered guests, members of the media and web experts the opportunity to interact with fashion designers and industry leaders like CJ by Conversant, Google, rewardStyle, Tencent, Twitter, Yandex and more.

On the evening of 12 January, a gilded light shone at the ex-Manifattura Tabacchi for the exclusive Oriental Obsession dinner and party. The event marked the opening of a special contemporary art exhibit and featured performances by headliners Clean Bandit, Mia Moretti, Yves V and Boosted Kids.

What’s Your Obsession?

From shoes to handbags, chocolate and … man buns!? Our #Firenze4Ever guests share what they’re absolutely obsessed over.


9th Edition – June 2014

8th Edition – January 2014

7th Edition – June 2013

6th Edition – January 2013

5th Edition – June 2012

4th Edition – January 2012

Firenze4Ever Live

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