Oriental Obsession – Firenze4Ever 10th Edition
10 -12 January 2015, LuisaViaRoma turned its attention to the East for the 10th edition of Firenze4Ever.
Florence opened the doors of one of the city’s most prized gems, the Hall of Armor (Sala d’Arme) in the historic town hall Palazzo Vecchio. A private dinner set the stage for a unique encounter between Renaissance and Asian beauty.
In the Style Lab, members of the international press and stylists participated in exclusive fashion shoots that featured their selection of the new season collections on show at the LuisaViaRoma concept store.
The newest addition to the program, the Fashion & Technology Summit offered guests, members of the media and web experts the opportunity to interact with fashion designers and industry leaders like CJ by Conversant, Google, rewardStyle, Tencent, Twitter, Yandex and more.
On the evening of 12 January, a gilded light shone at the ex-Manifattura Tabacchi for the exclusive Oriental Obsession dinner and party. The event marked the opening of a special contemporary art exhibit and featured performances by headliners Clean Bandit, Mia Moretti, Yves V and Boosted Kids.