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INVICTA

LuisaViaRoma partnered with historic brand Invicta for the 10th edition of Firenze4Ever.

Invicta has been inspiring outdoor enthusiasts to reach their full potential in the exploration of the world around them since 1906. Experts in creating durable bags and mountaineering gear, the brand grew to cult status in the 1980s with the Jolly backpack and continues in the innovation of cool, colorful, elegant collections, symbolic of discovery and freedom.

CAPSULE COLLECTION

An exclusive collection designed in celebration of Firenze4Ever Oriental Obsession.

The historic brand has created a Limited Edition Capsule Collection together with LuisaViaRoma. The exclusive collection of fifty pieces consists of a downjacket designed in celebration of Firenze4Ever 10th edition and is named after the theme of the event, ‘Oriental Obsession’.

WINDOW DISPLAY

The Invicta Limited Edition window installation for LUISAVIAROMA.

In honor of Firenze4Ever, the world of Invicta was brought to life with the support of technical supplier Samsung Electronics Italia. Thanks to an innovative visual display installation, a preview of Invicta’s limited edition jacket was featured at the LUISAVIAROMA concept store.

TECHNICAL PARTNERS

Firenze4Ever 10th Edition was realized with the support of a number of local and international partners.

WESTIN EXCELSIOR
HOTEL SANTA MARIA NOVELLA
RELAIS SANTA CROCE
SERRE TORRIGIANI
TENUTA ARGENTIERA
SAN PELLEGRINO
THE GRAND HOTEL VILLA CORA
SAMSUNG

Media PARTNERS

Bazaar
E-Online Latino America
Die Welt
GQ France
Instyle
Marie Claire
Now Fashion
L’Express
Peter XU
Quién
Rolling Stones
Stern
Vogue Brazil
Firenze4Ever Live

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