LuisaViaRoma partnered with historic brand Invicta for the 10th edition of Firenze4Ever.
Invicta has been inspiring outdoor enthusiasts to reach their full potential in the exploration of the world around them since 1906. Experts in creating durable bags and mountaineering gear, the brand grew to cult status in the 1980s with the Jolly backpack and continues in the innovation of cool, colorful, elegant collections, symbolic of discovery and freedom.
An exclusive collection designed in celebration of Firenze4Ever Oriental Obsession.
The historic brand has created a Limited Edition Capsule Collection together with LuisaViaRoma. The exclusive collection of fifty pieces consists of a downjacket designed in celebration of Firenze4Ever 10th edition and is named after the theme of the event, ‘Oriental Obsession’.
The Invicta Limited Edition window installation for LUISAVIAROMA.
In honor of Firenze4Ever, the world of Invicta was brought to life with the support of technical supplier Samsung Electronics Italia. Thanks to an innovative visual display installation, a preview of Invicta’s limited edition jacket was featured at the LUISAVIAROMA concept store.