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Speaker: REN CUI

Deputy Representative of Sino Italian Design Exchange Center Florence Base

Due to his experience working for luxury brand Gucci in a number of different roles, Ren Cui has cultivated a deep understanding of the Chinese purchasing markets and the Chinese customers approach to luxury and new markets. Ren joined the Sino Italian Design Exchange Center in 2012 as Deputy Representative of the Florence Basd several professional training programs while working with Gucci Group.e.

Ren Cui graduated from Florence University with a degree in History and Preservation of Archeological and Artistic Heritage and attende

Sino Italian Design Exchange Center

Sino Italian Design Exchange Center project is a platform between China and Italy created to promote the best talents from both countries and facilitate creative design companies looking to enter the Chinese and European market. Located in Villa Strozzi, the Centre provides services of overseas research & development, classroom training, guidance from experts, brands settlement, design promotion, industrial communication, legal & financial affairs, human resources, policy advisor and conference room resources. Sino Italian Design Exchange Centre was founded with the support of UNESCO Creative City (Shanghai), Comune di Firenze, Shanghai DOBE Cultural & Creative Industry Development, (Group) Agenzia di Promozione Economica della Toscana, Polimoda Institue of Fashion Design and Marketing and Tongji University.

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