Style Lab

Started in June 2010 to celebrate LUISAVIAROMA.COM’s 10th anniversary of online activity, FIRENZE4EVER is a bi-annual event that promotes and encourages interaction between brands and bloggers, offering both the opportunity to meet face-to-face and to raise their profile online. The event is at the beginning of each new fashion season, just before Florence’s Pitti Immagine and the international fashion weeks that follow shortly after.

FIRENZE4EVER gives the world’s most influential trendsetters access to some of the most acclaimed new collections from major fashion houses. Brands such as Balmain, Dolce & Gabbana, Dsquared2, Lanvin and Rick Owens send the latest must-haves for bloggers to style and photograph before they are made widely available. Over two days, photographers, models and a variety of exclusive settings around the city of Florence are all provided for the bloggers to utilize in the LUISAVIAROMA Style Lab.

An event full of surprises and special guests, FIRENZE4EVER 10th edition presents and interprets new trends using the Spring/Summer 2015 catwalk collections.

The protagonists of the 10th edition Style Labs are:

  • Adenorah
  • Applebum
  • BoA Kwon
  • Boy Nam
  • Buro 24/7
  • Chrissie Chau
  • Dariadaria
  • Gal Meets Glam
  • GQ France
  • Harpers Bazaar Mexico
  • Highsnobiety
  • Hypebeast
  • Joujouvilleroy
  • Joyce Cheng
  • E! Online Latino
  • Lovely Pepa
  • Marie Claire Uk
  • Milanstyle
  • Momo Wu
  • Mr Bags
  • Snobessentials
  • Styled by Phillips
  • The Londoner
  • Venzedits
  • Stylight
  • The Fashionisto
  • The Zoe Report
  • Tutta Sbagliata
  • Vogue Brazil
  • Welt.de/Icon
  • WhoWhatWear
Firenze4Ever Live

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