BoyNam began his career working as the fashion director and digital chief editor for Trends Group, one of the biggest fashion media groups in China. In 2014, the creative founded BoyNam Studio as a way to explore different roles as a stylist, blogger and all-round fashionista. One of the most documented Fashion Week attendees, he has over 610,000 Weibo followers, with many looking to the fashion website for the latest trends, tips and updates.

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